The Revolution of Men's Underwear

Men's underwear is no longer the same as it used to be. While men's underwear used to be worn functionally, it has now evolved into a fashion statement. This began when major fashion houses like Calvin Klein, Tommy Hilfiger, and Armani added underwear to their range. With exciting colors and playful prints, they excited the buyer. Men's underwear gained a new experience and was taken to a new level. This new attention led to new fashion houses like HOM, which specifically focus on men's underwear. With daring designs featuring lace, the path was paved for real men's lingerie.

The Origin of Men's Underwear

The origin of underwear goes back to ancient times. You could even say that Adam and Eve's fig leaf was already underwear. Originally, men's underwear was mainly worn functionally. It mainly offered protection against cold and friction. In the Middle Ages, a variant emerged, and men's underwear became longer and knitted from wool. This is when the men's boxers were introduced. However, it was not until the 20th century that underwear changed to the form we know today and could be both functional and a fashion statement.

A New Era with Men's Lingerie

While the major fashion houses opt for safer designs, we see a remarkable trend when looking at brands like Andrew Christian or PUMP! which go for more daring and sexy men's underwear. With a rich intimate men's fashion collection, these pioneers in men's underwear are not afraid to show a little skin. They know how to turn boring men's briefs into a delightful playful object.

Especially in the gay scene, this men's lingerie is very popular. But women also love to see their men in sexy men's lingerie, making the target audience for sexy men's underwear grow.

The Finest Men's Underwear from Top Brands

In our store, you can easily order men's underwear online from our wide range of top brands, such as Calvin Klein, Tommy Hilfiger, Bjorn Borg, or HOM, which mainly focus on fashion with beautiful seasonal colors and new trendy prints.

Besides the extensive fashion collection, we also have a large basic assortment from brands like Sloggi and Schiesser. These brands mainly offer functional underwear that does not necessarily need to be seen, as it primarily provides ease and comfort.

This is in contrast to underwear from a brand like Calvin Klein, where it is popular to let the waistband peek just above the pants to make a fashion statement.

Different Models of Underwear

Where men's underwear started with a simple men's brief, there is now a great diversity of men's underpants. Men's underwear has developed considerably over the years. Where the men's boxer mainly made its entry for men who wanted a bit more coverage on the legs for extra warmth, the men's thong was more seen as lingerie for men. Also, in sports, we saw developments with the jockstrap which was worn functionally to keep the toque in place. The jockstrap was soon picked up by the fashion industry and seen as a new piece of sexy underwear for men.

T-shirts and Tank Tops as Underwear

A men's shirt or tank top serves as the first layer of comfort. What was first seen as purely functional has now received a fashionable upgrade. In addition to round-neck shirts, there are also V-neck shirts or shorter sleeves. For example, a brand like Schiesser has also introduced luxury shirts made of cotton or modal, which not only feel soft but also have a refined look.

You can often combine a tank top or shirt within a series with a matching men's underpants, into a beautiful comfortable underwear set. This will please any man.

The Most Beautiful Underwear for You!

Do you want to buy new men's underwear? Then we invite you to be surprised by our wide range of underwear in various colors and designs. We are convinced that you will find your new favorite underwear when you browse through our collection.

So, if you are looking for quality or fashionable men's underwear, you are in the right place with underwear from one of our top brands. Because with branded underwear, you not only buy something beautiful for yourself or someone else, but you also bring the best quality into your home.